Data privacy is of high importance for UBORA Fashions and we want to be open and transparent with our processing of your personal data.

We therefore have a policy setting out how your personal data will be processed and protected.

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Who is the controller of your personal data?

The Finnish company, UBORA Osk (“UBORA Fashions”), is the controller of the personal data you submit to us and responsible for your personal data under applicable data protection law.

UBORA Fashions
Mikropolku 3 A 13
Tampere, Finland

Company registration number: 2777760-2
Authorised representative: Reza Daniel Kinabo
VAT registration number: VAT NO. FI27777602

Where do we store your data?

The data that we collect from you is stored within the European Economic Area (“EEA”) but may also be transferred to and processed in a country outside of the EEA. Any such transfer of your personal data will be carried out in compliance with applicable laws.

For transfers outside the EEA, UBORA Fashions will use Standard Contractual Clauses and Shields as safeguards for countries without adequacy decisions from the European Commission.

Who can access your data?

Your data may be shared within UBORA Fashions. We never pass on, sell or swap your data for marketing purposes to third parties outside the UBORA Fashions.

The local UBORA Fashions company will only act as the personal data processor.

Data that is forwarded to third parties, is only used to provide you with our services. You will find categories of third parties under every specific process below.

What is the legal ground for processing?

For every specific process of personal data we collect from you, we will inform you whether the provision of personal data is statutory or required to enter a contract and whether it is an obligation to provide the personal data and possible consequences if you choose not to.

What are your rights?

Right to access:

You have the right to request information about the personal data we hold on you at any time. You can contact UBORA Fashions and we will provide you with your personal data via e-mail.

Right to portability:

Whenever UBORA Fashions processes your personal data, by automated means based on your consent or based on an agreement, you have the right to get a copy of your data transferred to you or to another party. This only includes the personal data you have submitted to us.

Right to rectification:

You have the right to request rectification of your personal data if the information is incorrect, including the right to have incomplete personal data completed.

If you have a UBORA Fashions account you can edit your personal data under your account page.

Right to erasure:

You have the right to erase any personal data processed by UBORA Fashions at any time except for the following situations:

* you have an ongoing matter with Customer Service
* you have an open order which has not yet been shipped or partially shipped
* you have an unsettled debt with UBORA Fashions, regardless of the payment method
* if you are suspected or have misused our services within the last four years
* your debt has been sold to a third party within the last three years or one year for deceased customers
* if you have made any purchase, we will keep your personal data in connection to your transaction for book-keeping purposes

Your right to object to processing based on legitimate interest:  

You have the right to object to processing of your personal data that is based on UBORA Fashions’s legitimate interest. UBORA Fashions will not continue to process the personal data unless we can demonstrate legitimate grounds for the process which overrides your interest and rights or due to legal claims.

Your right to object to direct marketing:

You have the right to object to direct marketing, including profiling analysis made for direct marketing purposes.
You can opt out from direct marketing by the following means:

* following the instruction in each marketing emails
* by editing the settings of your UBORA Fashions account

Right to restriction:

You have the right to request that UBORA Fashions restricts the process of your personal data under the following circumstances:

* if you  object to a processing based UBORA Fashions’s legitimate interest, UBORA Fashions shall restrict all processing of such data pending the verification of the legitimate interest.
* if you have claim that your personal data is incorrect, UBORA Fashions must restrict all processing of such data pending the verification of the accuracy of the personal data.
* if the processing is unlawful you can oppose the erasure of personal data and instead request the restriction of the use of your personal data instead
* if UBORA Fashions no longer needs the personal data but it is required by you to defend legal claims.

How can you exercise your rights?

We take data protection very seriously and therefore we have dedicated customer service personnel to handle your requests in relation to your rights stated above. You can always reach them at

Data Protection Officer:

We have appointed a Data Protection Officer to ensure that we continuously process your personal data in an open, accurate and legal manner. You can contact our Data Protection Officer at and write DPO as subject matter.

Right to complain with a supervisory authority:

If you consider UBORA Fashions to process your personal data in an incorrect way you can contact us. You also have the right to raise a complaint to a supervisory authority.

Updates to our Privacy Notice:

We may need to update our Privacy Notice. The latest version of the Privacy Notice is always available on our website. We will communicate any material changes to the Privacy Notice, for example the purpose of why we use your personal data, the identity of the Controller or your rights.


Why do we use your personal data?

We will use your personal data to manage your purchase online at UBORA Fashions by processing your orders and returns via our online services and send you notifications of delivery status or in the event of any problems with the delivery of your items.

We will use your personal data to manage your payments.

We will also use your data in order to handle complaints and warranty matters for products.

Your personal data is being used to identify you and to  validate your legal age for shopping online and to confirm your address with external partners.

We want to offer you different payment alternatives and will carry out analysis in order to find out what payment alternatives are available to you, including your payment history and credit checks.

What types of personal data do we process?

We will process following categories of personal data

* contact information such as name, address, e-mail address and telephone number
* payment information and payment history
* credit information
* order information

If you have a UBORA Fashions account we will also process your personal data submitted in relation to the account as

* account ID
* shopping history

Who has access to your personal data?

Your personal data that is forwarded to third parties, is only used to provide you with the services mentioned above, companies to validate your address, communication agencies to send you order confirmation, warehouse and distribution suppliers in connection with the delivery of your order. Payment service providers for your payment. Credit reference agencies for identity and credit checks and debt collection agencies.

Please be aware that many of these recipient companies have an independent right or obligation to process your personal data.

What is the legal ground to process your personal data?

The processing of your personal data is necessary for UBORA Fashions to fulfil the service of managing and delivering the order to you.

How long do we save your data?

We will keep your data as long as you are an active customer.